How do real estate agents get leads?
Real estate agents get leads through a mix of referrals, prospecting, open houses, online inquiries, local marketing, events, social media and consistent follow-up. The best lead-generation plan is the one an agent can repeat consistently and measure over time.
Work on your lead-generation plan →
How do real estate agents get seller leads?
Seller leads often come from past clients, referrals, geographic farming, expired listings, FSBO opportunities, homeowner education, local content and direct conversations with property owners. Consistency matters more than trying every strategy at once.
Work on seller lead generation →
How do I get listings as a new real estate agent?
New agents can build listing opportunities by creating relationships with homeowners, staying visible in a target area, learning how to explain their value and following up consistently. A clear listing process and strong seller conversations help turn opportunities into appointments.
Work on listing coaching →
How do I calculate my real estate GCI?
Gross commission income, or GCI, is the commission income generated before expenses and splits are deducted. Agents can estimate GCI by working backward from an income goal using average sales price, commission assumptions and the number of closings needed.
Use the GCI Calculator →
How many calls should a real estate agent make a day?
There is no single number that works for every agent. The better question is how many meaningful conversations, appointments and follow-up opportunities are needed to support the agent's production goal. Activity should be tracked and adjusted from real results.
Track your activity →
How do real estate agents follow up with leads?
Effective follow-up gives the lead a useful reason to respond instead of repeatedly asking whether they are still interested. New leads, past clients and long-term prospects usually need different follow-up cadences and different types of value.
Work on your follow-up system →
What do I say when a buyer says they’re just looking?
A buyer who says they are just looking may be asking for space, information or a low-pressure way to explore. A useful response acknowledges that and keeps the conversation open with a helpful next step.
Practice the conversation →
How do I handle real estate objections?
Real estate objections are best handled by first understanding the concern instead of arguing with it. A strong approach is to acknowledge the concern, clarify what is really behind it and guide the client toward a useful next step.
Work on objection handling →
How do I get expired listings?
Expired listing opportunities come from identifying owners whose prior listing did not result in a sale, understanding what may have gone wrong and approaching the owner with a relevant reason to have a new conversation.
Practice expired-listing conversations →
How do I get FSBO listings?
FSBO opportunities begin with understanding why the owner chose to sell without an agent and becoming a useful resource rather than immediately pushing for the listing. Consistent follow-up and a clear explanation of value can create future opportunities.
Practice FSBO conversations →
How do I market myself as a real estate agent?
Agent marketing works best when it speaks to a specific audience, solves recognizable problems and gives people a clear next step. Useful local content, consistent visibility and a recognizable point of view can all help build trust over time.
Work on your marketing plan →
What should I do if I’m not making money in real estate?
Start by working backward from the income goal and identifying where the business is breaking: lead generation, conversations, appointments, signed clients, closings or consistency. Once the gap is visible, the next activity becomes much easier to define.
Work the income problem →
How do I create a real estate business plan?
A real estate business plan should connect an income goal to the production and activity required to reach it. That usually means defining target closings, lead sources, appointments, conversations, weekly activity and a way to measure progress.
Build your plan →