Fitz & Co. Real Estate Interactive Coaching

Real estate questions + answers

Start with the question.
Then work the problem.

Simple answers to the questions real estate agents and future Texas agents search every day. When you need the actual how-to, use the coaching system, scripts or tools.

Real Estate Lead Generation & Business

How do real estate agents get leads?

Real estate agents get leads through a mix of referrals, prospecting, open houses, online inquiries, local marketing, events, social media and consistent follow-up. The best lead-generation plan is the one an agent can repeat consistently and measure over time.

Work on your lead-generation plan →

How do real estate agents get seller leads?

Seller leads often come from past clients, referrals, geographic farming, expired listings, FSBO opportunities, homeowner education, local content and direct conversations with property owners. Consistency matters more than trying every strategy at once.

Work on seller lead generation →

How do I get listings as a new real estate agent?

New agents can build listing opportunities by creating relationships with homeowners, staying visible in a target area, learning how to explain their value and following up consistently. A clear listing process and strong seller conversations help turn opportunities into appointments.

Work on listing coaching →

How do I calculate my real estate GCI?

Gross commission income, or GCI, is the commission income generated before expenses and splits are deducted. Agents can estimate GCI by working backward from an income goal using average sales price, commission assumptions and the number of closings needed.

Use the GCI Calculator →

How many calls should a real estate agent make a day?

There is no single number that works for every agent. The better question is how many meaningful conversations, appointments and follow-up opportunities are needed to support the agent's production goal. Activity should be tracked and adjusted from real results.

Track your activity →

How do real estate agents follow up with leads?

Effective follow-up gives the lead a useful reason to respond instead of repeatedly asking whether they are still interested. New leads, past clients and long-term prospects usually need different follow-up cadences and different types of value.

Work on your follow-up system →

What do I say when a buyer says they’re just looking?

A buyer who says they are just looking may be asking for space, information or a low-pressure way to explore. A useful response acknowledges that and keeps the conversation open with a helpful next step.

Practice the conversation →

How do I handle real estate objections?

Real estate objections are best handled by first understanding the concern instead of arguing with it. A strong approach is to acknowledge the concern, clarify what is really behind it and guide the client toward a useful next step.

Work on objection handling →

How do I get expired listings?

Expired listing opportunities come from identifying owners whose prior listing did not result in a sale, understanding what may have gone wrong and approaching the owner with a relevant reason to have a new conversation.

Practice expired-listing conversations →

How do I get FSBO listings?

FSBO opportunities begin with understanding why the owner chose to sell without an agent and becoming a useful resource rather than immediately pushing for the listing. Consistent follow-up and a clear explanation of value can create future opportunities.

Practice FSBO conversations →

How do I market myself as a real estate agent?

Agent marketing works best when it speaks to a specific audience, solves recognizable problems and gives people a clear next step. Useful local content, consistent visibility and a recognizable point of view can all help build trust over time.

Work on your marketing plan →

What should I do if I’m not making money in real estate?

Start by working backward from the income goal and identifying where the business is breaking: lead generation, conversations, appointments, signed clients, closings or consistency. Once the gap is visible, the next activity becomes much easier to define.

Work the income problem →

How do I create a real estate business plan?

A real estate business plan should connect an income goal to the production and activity required to reach it. That usually means defining target closings, lead sources, appointments, conversations, weekly activity and a way to measure progress.

Build your plan →

Listings & Seller Coaching

How do I prepare a CMA?

A comparative market analysis compares a subject property with relevant active and recently sold properties to help develop a pricing strategy. Location, size, condition, features and current competition are commonly considered when selecting comparables.

Get step-by-step CMA coaching →

What do I say when a seller says my commission is too high?

A commission objection is usually a value conversation. The goal is to understand what the seller is comparing, clarify what matters most to them and explain the strategy and service behind the fee without becoming defensive.

Practice the commission objection →

How do I input a listing into the MLS?

MLS listing input generally involves entering verified property facts, pricing, legal and tax information, HOA details, school information, remarks, showing instructions, required documents and media before the listing is activated. Exact fields and rules vary by MLS.

Get step-by-step MLS coaching →

How do I list a property step by step?

A listing typically moves from pre-listing preparation to the listing appointment, signed documents, compliance, property preparation, MLS entry, marketing, showings, offer negotiation, contract-to-close and post-closing follow-up.

Work through the listing process →

How do I get into new construction real estate?

Agents can build new-construction business by learning builder processes, understanding how representation works, becoming familiar with communities and incentives, and creating a consistent way to attract and educate buyers before they visit a builder.

Work on new-construction coaching →

Texas Real Estate Licensing & Exam

How do I get a Texas real estate license?

In Texas, the licensing process generally includes completing required education, applying with the state regulator, meeting eligibility requirements, completing required background steps and passing the licensing exam before working under the appropriate broker relationship.

Explore Texas exam prep →

How hard is the Texas real estate exam?

The Texas real estate exam can be challenging because it tests both national real estate concepts and Texas-specific material. Preparation is easier when practice focuses on understanding concepts instead of memorizing isolated answers.

Try Texas exam prep →

What is on the Texas real estate exam?

The exam includes national real estate topics along with Texas-specific content. Candidates should expect questions that require them to recognize concepts, apply rules and work through common real estate scenarios.

Practice state and national concepts →

How many times can you take the Texas real estate exam?

Texas has rules governing exam attempts and what may be required after repeated unsuccessful attempts. Because those requirements can change, candidates should confirm the current rule with the state regulator or exam provider before planning another attempt.

Prepare for your next attempt →

How much does it cost to get a Texas real estate license?

The total cost can include required education, application fees, fingerprinting or background-related costs, exam fees and other setup expenses. The exact amount depends on the provider and current state fees.

Prepare for the Texas exam →

How long does it take to get a Texas real estate license?

The timeline depends on how quickly the required education is completed, application processing, background requirements, exam scheduling and whether the candidate passes on the first attempt.

Start exam preparation →

Do I need a broker to activate my Texas real estate license?

A Texas sales agent generally needs the required broker relationship or sponsorship before performing licensed real estate activity. Candidates should confirm the current activation process with the Texas Real Estate Commission.

Explore what comes after the exam →

What happens after I pass the Texas real estate exam?

Passing the exam is one major step. The remaining process can include completing licensing requirements, establishing the appropriate broker relationship and preparing to begin real estate practice.

Explore the next step →

How much do Texas real estate agents make?

Real estate agent income varies widely because earnings depend on production, price point, commission structure, expenses, splits, lead generation and consistency. A production-based GCI calculation is more useful than relying on a single average-income figure.

Calculate your own GCI →

Is getting a Texas real estate license worth it?

That depends on the person's goals, time, expectations and willingness to build a business. A license can create opportunities, but income is not automatic and the work requires consistent lead generation, follow-up and skill development.

See what the business actually requires →